Yogurt Cup Final Artwork

The Process of Yogurt Cup Final Artwork:
1. Go to the picture from the library that are downloaded from website and apply it in the cup
2. Move the logo into the top center of the cup
3. Use the Add Anchor Point Tool (+) to edit the picture and fit it into the cup shape
4. Use the Brushes and choose the Charcoal- Feather to apply the line left and the right of the logo
5. Open the Type Tool (T) to create "AUSTIN SUPPLY" between the line
6. Effect- 3D- Extrude& Bevel....

The cup's design is based on the traditional concept and the focus on the logo of my creation. The reason why I did not put much specific design of the cup background is because wants the consumer to more focus on the logo's idea (Traditional) rather than put the unique and bring color behind the cup.

 Reference List:
Web Gallery of Art. CAMPI, Vincenzo. Retrieved from http://www.wga.hu/frames-e.html?/html/c/campi/vincenzo/1fruit.html

Typography

The Process of the Typography:
1. Use the Pen Tool (P) to create the background in the image
2. Use the Ellipse Tool (L) repeatedly to create the circle like a ball in different color
3. Effect- Blur- Gaussian Blur to the ball
4. Add the black circle in all the ball in the image
5. Use the Type Tool (T) to create a title (Typography) of the project
6. Change the shape of the title in the "Rise" form.

It bring an effect to our eyes to see the two dimensional with the different tools from the adobe illustrator.

Character Design

The Process of the Character Design:
1. Use the Ellipse Tool (L) to create the a big circle in the character
2. Repeatedly use the Rounded Rectangle Tool to created inside the background
3. After build out an idea, apply the effect on it [ Effect- Stylize- Drop Shadow- Overlay]

Symbol- FUN & FRIENDLY

The Sketches of Cup Design

The Sketches of Cup Design

 Other Companies Cup Design:

KABOB GRILL CUP

FROZEN YOGURT CUP DESIGN

THE YOGURT FACTORY

FROLIC FROZEN YOGURT

PINKBERRY

 YOPLAIT

CREAMBELL

Siggi's

Yogurty's

Reference List:
Behance (2012). The Yogurt Factory. Retrieved from http://www.behance.net/gallery/The-Yogurt-Factory/5355711

Asylum (2012). FROLIC FROZEN YOGURT. Retrieved from http://www.packagingdesignarchive.org/archive/pack_details/1010-frolic-frozen-yogurt

iconograph!x. BEVERAGE/ LABEL BRANDING. Retrieved from http://iconographix.com/beveragelabel-branding/

Pinkberry. INTRODUCING THE PICKCARD. Retrieved from http://www.pinkberry.com/
Rossotron (2010). In Which I Lament The Sad State of Affrairs of Yogurt Contain Design. Retrieved from http://rossotron.com/2010/11/09/in-which-i-lament-the-sad-state-of-affairs-of-yogurt-container-design/
Manchanda, J. (2012). Creambell Yogurt cup (strawberry). Retrieved from http://designjatin.blogspot.com/2010/01/creambell-yogurt-cup-strawberry.html
Lindsey's brain. litttlerulae ab mundano. Retrieved from http://litterulaemundano.blogspot.com/2011/05/jadore-icelandic-skyr.html
Jump Branding& Design. Jump's Yogurty's packaging design highlighted by platoputas.com. Retrieved from http://www.howhigh.ca/blog/packaging/plato-putas-steps-yogurtys-unique-flavours-jump-designed-bowls/

Logo Final Artwork Template

The Process of the Logo Final Artwork Template:
1. Using the Pen Tool (P) and Add Anchor Point Tool to trace the image of the tree
2. Pencil Tool (N) use to trace the Logo's name
3. Art Brush Options - Method (Hue Shift) & Name: Charcoal- Feather
4. Go to the Effect and find the Spatter to apply it in the Logo's name

The purpose of logo created is wants to bring the traditional and natural image to the customer; in fact, tree is the most presented symbol in nature and fresh to the consumers. The logo's name under the tree is means root and it brings the unique design for me; other than that, AUSTIN is my first thought of these frozen yogurt branded cause is simple. AUSTIN- August and Thin. Besides that, there is an copy right in the Durian's shape and it is best to represent our local fruit in Malaysia. "The King of the Fruit"

The Sketches of Logo

 

These is my final sketches of the frozen yogurt logo. I would like to briefly describe my idea and conception in here. Basically, these two fruits are the best way to describe our Malaysia King & Queen of local fruit rather than just simply put a tree at there and it is easier to make the people realize the unique and special of the first Malaysia Frozen Yogurt in the industries. There are three sketches showing that how the logo is created by myself and it is difficult to create a tree whether in the animation or real form of my logo. However, there is still not an complete logo to me and I might need more creation in the roots of the tree and color apply. 

Retro Circle Wall

The Process of Retro Circle Wall:
1. Find the Elipse Tools to create the circle ( Repeated to create several circle)
2. Choose the path and pick the color you wants ( Choose different color )

The Retro Circle Wall been apply in the different size and color of the circle, the purpose of it is attract people eyes and concentrate of the size and color level in the image.

Frozen Yogurt Competitors

1. NAZA TUTTI FRUTTI (M) SDN BHD is a Master License Holder for Tutti Frutti Frozen Yogurt in Malaysia, Singapore, Cambodia, Brunei, Thailand, Middle East and African countries. 
2. A brand originated from California, United States and is a largest retailer of specialty self-serve premium frozen yogurt in the world with more than 600 outlets and is spread across more than 24 countries worldwide.
3. The taste & quality of our yogurt is simply unmatched. 
4. Operate effortlessly and efficiently with minimal overhead costs.

1. Made with the highest quality ingredients, and our secret recipe was specially blended for a smooth and creamy taste.  
2. Shipped frozen to maintain high counts of live and active yogurt cultures. 
3. Compliant with the National Yogurt Association Live & Active Culture (LAC) program and proudly display the LAC Seal
4. Low in sodium and cholesterol. 
5. Original Tart™ & EuroTart™ flavors are made with all natural flavors & no artificial colors. 
6. Contain real fruit justice, and are made with all natural flavors & no artificial colors. Sorbets are non-dairy & contain no fat, sodium, or cholesterol.  

1. Established the dominant leadership position in the frozen yogurt category & a cult-like following with its customers.
2. Enjoyed enthusiastic reception & strong growth throughout its first markets in Los Angeles and New York.
3. Become an iconic brand.
4. Created an exceptionally strong emotional connection with its customers. 
5. With more than 170 stores throughout North America, South America, Europe, the Middle East & Asia, Pinkberry continues to grow additional domestic and international markets each year 

1. NESTLÉ FAT FREE YOGURT has just launched its new recipe 
2. More fruity in taste and packed with with the goodness of real fruit pieces swirling 
3. Fat Free milk and Live Cultures that helps to maintain a good digestive system. 
4. Its 99.8% Fat Free and taste delicious.

1. Sun-Maid starts with only the best, 100% natural raisins from sunny California
2. Cover them with a creamy, vanilla yogurt coating to create our delicious, convenient Sun-Maid Vanilla Yogurt Raisins. 
3. They are the perfect high-energy snack food for people who are on-the-go and help you meet the 5-to-9 daily fruit and vegetable servings recommended by nutrition experts.
4. Packed into the zip-close bag, Sun-Maid Vanilla Yogurt Raisins are easy to use in your party mix or cookie recipes or to pass around as a snack.
   
   

1. New Dutch Lady Low Fat Eating Yoghurt and Dutch Lady Low Fat Drinking Yoghurt & 0% 
2. Drinking Yoghurt is the only yoghurt and yoghurt drink with vitamins A, C & E.
3. It also contains active live culture that will enhance the absorption of nutrients, ensuring your digestive system stays healthy.

Reference List:

• Naza Tutti Fruiti (Malaysia) Sdn Bhd (2010). About Us. Retrieved from http://www.tuttifruttimalaysia.com.my/tutti-frutti/about-us.html
• YoCream International, Inc (2011). About YoCream. Retrieved from http://www.yocream.com/frozen_yogurt.php
•  PinkBerry, Inc (2012). The Leading Frozen Yogurt Brand For Franchising. Retrieved from http://www.pinkberry.com/frozen-yogurt-franchise.html
• Nestlé (Malaysia) Berhad (2012). Nestle in Malaysia. Retrieved from http://www.nestle.com.my/AboutUs/Nestle_in_Malaysia/Pages/index.aspx
• Sun-Maid (2012). Products. Retrieved from http://www.sunmaid.com/products-details/vanilla-yogurt-covered-raisins-chocolate-yogurt-covered-raisins.html
• Dutch Lady Milk Industries Berhad (2012). Indulge without the bulge ! Retrieved from http://www.dutchlady.com.my/en/home.asp?page=brand&subpage=view&CategoryNameShort=category&SubCategoryID=4&ProductID=12